| CELEBRITY
is an abstract word stemming from the Latin celebritas, itself from
the adjective celeber 'famous, celebrated'.
A celebrity is a person who is widely recognized in a society.
This article deals with this sense of the word.
Fame is the major prerequisite for celebrity status, but not always
sufficient.
Indeed, as "infamy" (an equally well-known profile, but
as a bad example; the antonym of fame) seems passing out of common
English usage, even high-profile criminals may be considered to
be famous, but they are not always celebrities, as this rather requires
an active presence, at least in the media, while crime usally shuns
publicity. Sometimes a game is played of pretending to loathe press
attention, in itself only attracting even more, or keep them guessing
so the press reports are repeated, according to the show business
PR rule 'the only bad publicity is no publicity'. Traditionally,
even high-profile politicians are rarely described as celebrities,
but in the era of television, some have had to become de facto celebrities.
Today's celebrities are largely media figures, especially from television
and movies.
Rise of celebrity culture
The modern mass media has increased the exposure and power of celebrity.
Often, celebrity carries with it immense social capital that is
highly sought-after by some individuals. High-paying jobs and other
social perks unavailable to most people are readily extended to
celebrities, even for work not connected to the talents or accomplishments
that made them famous. For example, a retired athlete might receive
high "speaking fees", or compensation for public appearances,
despite his talent having been sports, not oratory.
While some envy celebrities, and many aspire to celebrity, some
who have attained it are ambivalent about their status. Often, celebrities
cannot escape the public eye, and risk being followed by fans or
paparazzi. As well, child celebrities are notorious for having poor
emotional health in adulthood, and often turn to drug and alcohol
abuse when their celebrity (as it usually does) fades. As adults,
celebrities may suffer from Hollywood marriages which quickly end
in separation or divorce.
Some participants in reality television shows have admitted that
they appeared on these programs with the goal in mind of attaining
celebrity. Most often, they achieve only "fleeting celebrity"
with no social or economic value. However for those with career
ambitions in the media, it can be an ideal start as a fastlane to
fame as an actor or presenter. For example, the Australian Big Brother
semifinalist Blair McDonough landed a major part in the worldwide-broadcasted
family soap Neighbours (even some plot elements mimicking his BB
performance).
Celebrity culture, once restricted to royalty and mythical figures,
has pervaded many sectors of society including business, publishing,
and even academia (the scilebrities).
Only a small proportion of individuals in any profession can achieve
true celebrity. For those who do, the benefits can be substantial--
in the form of speaking fees, book advances, and high-paying "consulting"
jobs from firms seeking access.
There are disdavantages as well, however, academics and business
leaders who become well known often lose credibility with their
colleagues, or at least fear so - that is must not be so, at least
if they have the good sense to be somewhat selective about the non-specialist
appearances they make, was proven in 2005 when canon law professor
Rik Torfs, who would have stood no chance before he proved a very
witty, erudite and original guest in political and general backgound
programs on Flemish TV and in leading quality newspaper De Standaard,
was voted a close second by the academic community in the election
of a new rector (active chancellor) of his -Belgium's major, catholic-
university KULeuven.
In many fields, such as the arts and publishing, a moderate measure
of celebrity (being "established") is necessary before
individuals are able to "get respect". Most non-famous
individuals in these sectors are poorly-compensated, though they
may be as talented or more so than well-compensated, famous people
in the same field.
Celebrity structure
Each nation or cultural community (linguistic, ethnic, religious)
has its own largely independent celebrity system, e.g. individuals
who are extremely well known in India, might be unknown abroad,
except with the Indian diaspora. Some subnational entities also
have their own celebrity system, such as Quebec and Puerto Rico.
In other cases, particularly in the United States, celebrity may
be confined to only one state: Lin Sue Cooney, for example, is a
well known television reporter in Arizona, but she is not that well
known in other areas. Singers, actors (especially working in their
native language) and other media celebrities from say the Netherlands
are much more likely to be famous in equally Dutch-speaking Flanders,
and vice versa, then anywhere else, though that happens too. The
key is what audiences they can appeal to and are reached by the
media they get attention from, which is much harder starting in
the smaller countries and cultural communities, indeed its is often
a good carreer move to launch English versions of one's hits songs
et cetera to get a better chance on the global stage.
There is also a class of global celebrities, most often drawn from
Hollywood and pop music, also from sports and modelling.
Professions that can confer celebrity
Some professional activities, by the nature of being high-paid,
highly exposed, and difficult to get into, automatically confer
celebrity. For example, movie stars and television actors are almost
invariantly celebrities. High-ranking politicians, television reporters,
television show hosts and major-league athletes are also celebrities.
Some film and theatre directors, producers, artists, musicians,
authors, lawyers and journalists are celebrities, but the vast majority
are not, or much less then their real importance in the business.
Some people in these professions strive to avoid celebrity, while
others seek it.
Any person who is able to get his or her own television show (or
section) will usually become a celebrity: this includes chefs, gardeners,
and interior decorators on shows like Trading Spaces and While You
Were Out. However fame based on one program may often prove short-lived
after it is discontinued.
Career leverage
As celebrity sells, media often prefer to recruit people who have
already had notable media exposure. This leads to an increasing
number of career hoppers or multiple careers. Thus singers (Dean
Martin, Frank Sinatra, ...), dancers (Fred Astair, Mikhail Baryshnikov)
and models (Antonio Sabato Jr., Mark Wahlberg and Australian Travis
Fimmel all became famous in Calvin Klein underwear, the second first
turned to hip hop; Jason Lewis starred in Milan's fashion shows
before the TV sitcom "Sex and the City" made him a world-famous
-not at all serious, but extremely hunky- actor) turn actors, or
vice versa (Baywatch star David Charvet, a former model migrating
to the US as a child, became a pop star, mainly in his native language
French ...). Whereas a transfer from sports to drama is rarer in
general, except when actors of athletic stature are logically preferred
(as track & football talent Lex Barker and swimmer Johnny Weismuller
for a Tarzan part - before Berlin academic Wolf Larson, once a Chippendales
waiter, none had a a college degree, Gordan Scott dropped out to
the military after one year : purely physical 'selection of the
fittest'!- or ex football pro Dean Cain for a Superman part) it
is a major recruiting ground in exceptionally sports-minded Australia
(e.g. multi-discipline excelling athlete Dan Paris in the soap Neighbours
as a hunky mechanic rarely seen sporting) or for a sports-related
genre (as martial arts, e.g. Chuck Norris; sometimes also a launch
into more general acting, as for Swedish karate champion Dolph Lundgren
and Belgian kickboxer Jean-Claude van Damme). Bodybuilding (more
what the name says then an active sport) also logically provides
actors for parts requiring a very impressive physique, sometimes
turned signficant stars, such as Lou Ferrigno -not hindered by any
other talent- and Austrian Arnold Schwarzenegger (who went on into
major politics as governor of California)
Celebrity families
Individuals can achieve celebrity, but there are also many celebrity
families, such as various royal families (sadly here, because of
the rather unrealisticly high moral and other expectations of a
large part of the public, scandals tend realy to be bad publicity,
in the case of the British house of Windsor even leading to a referendum
that nearly turned Australia into a republic) and artistic 'dynasties'
e.g. the Barrymore, Cassidy (David and Shaun Cassidy), the Osmonds,
Osbournes, Quintanilla, Redgrave, Sheen/Estevez, Stiller, Mistry,
Jackson and Baldwin families, as well as the Bushes, Clintons, and
Kennedys and some sports families.
Celebrity resentment
Because celebrities have fame comparable to that of royalty or
gods in the past, some people exhibit curiosity about their private
affairs. Due to the high visibility of celebrities' personal lives,
their failures are often made public. Therefore, "celebrities"
are usually viewed as exhibiting worse personal behavior and having
worse moral values than most people. Whether this is true or not
is questionable, because the exact meaning of the word "celebrity"
is difficult to define, not all celebrities exhibit bad behaviour,
and, sometimes, the acts that a celebrity does reflect social trends
that non-celebrities might also do. A case in point may be the behavior
of non-celebrities on Reality television.
Some have argued that the notion of celebrity is self-reinforcing
and ultimately vacuous: some celebrities are not famous for their
accomplishments, but merely famous for their fame and presumed fortune.
For example, Paris Hilton would not be a public figure without her
wealth, but her family's prominence has created and reinforces her
fame. Hilton is in some senses a special case; she is famous at
least in part for being an example of the perceived negative or
shallow aspects of celebrity life, and some believe she is going
out of her way to fill that role and gather further attention. But
in many ways, figures like Hilton and other 21st century celebrities
are just occupying celebrity niches previously occupied by stars
of earlier generations.
Literature
High Visibility, by Irving J. Rein, Philip Kotler, and Martin Stoller,
studies the phenomenon of celebrity. To them, celebrity requires
not only fame, but fame with an evident monetary value.
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